E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a concept introduced by Google to help assess the quality and reliability of online content.
Here’s a breakdown of what each component means:
1. Experience: Refers to firsthand experience with the topic. For example, if someone reviews a product, they should have actually used it.
2. Expertise: This highlights the author’s knowledge and skill in the subject matter.
3. Authoritativeness: Reflects the credibility of the website or individual, supported by references or credentials.
4. Trustworthiness: Trust is essential and is determined by how reliable and honest the content and its source are.
Why is E-E-A-T Important?
Google uses E-E-A-T to determine if a page offers quality content. This is particularly important for pages that impact people’s lives, finances, or well-being, also known as Your Money or Your Life (YMYL) content. Pages with strong E-E-A-T signals are more likely to rank higher in search results.
How to Improve Your E-E-A-T?
- Show experience: Demonstrate firsthand knowledge with visuals or detailed descriptions.
- Prove expertise: Highlight qualifications or include expert authors.
- Build authority: Get recognized by other trusted websites or professionals.
- Ensure trust: Provide accurate, honest, and well-sourced content.