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When it comes to title tag length for SEO, there is no absolute limit enforced by Google. Their official guidance is simply to be descriptive yet concise. However, most experts recommend keeping titles under 55-60 characters.
These character recommendations originate from how title tags display in search results – maxing out at around 600 pixels on desktop and 620 on mobile. With the average character occupying 10 pixels, titles over 60 characters often get cut off or truncated on result pages.
Some speculate that Google only indexes the first 50-60 characters for ranking purposes. But this is unconfirmed, and likely comes from the common display length rather than insights into Google’s ranking algorithms.
Ultimately, while longer titles may contain relevant keywords, going over 60 characters risks losing visibility and click-throughs from search. Users can’t click on what they can’t see. Prioritize scannability.
To ensure maximum impact, craft title tags using 50-60 characters. This provides Google’s algorithms with a focused, descriptive signal for relevance, while optimizing visibility across devices. Remember that concision and clarity are key – not keyword stuffing.
Adhering to character limits derived from display constraints allows titles to inform users and enhance on-page SEO.
For Google’s meta description, the recommended length is between 120-160 characters to optimize display and indexing.
So in summary:
Today, Twitter (oh, X, of course) provides freedom of expression with 280 characters.
Here’s what you should consider:
Overall, the 280 character tweet length encourages expressive but compact posts suited for the rapid, public discussions Twitter facilitates. It shaped the unique syntax of tweeting.
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