Check saved copies of expired domains from the Web Archive for spam and risky content
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Our tool scans all page snapshots from the Web Archive and checks if they contain spammy words from risky topics
We show the presence of even one suspicious spam word in the content of the site pages
Automatically find all characters of Asian languages. Get lists of popular spam words, or upload your own spam words to check your domains’ anchor lists
Automatically check expired domains for content spam before spending time researching domain backlink authority
Even a domain with a powerful backlink profile can be penalized if it hosts blocked content
Choose a list of our ready-to-use filters to search for spam, or enter a list of your own keywords to search for in the content
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When buying expired domains, there are several things you should check to ensure that the domain is worth purchasing and that you will not encounter any issues down the line. You need to consider domain history, backlink data, anchor text spam, domain authority and, of course, the content of a website to be sure that there’s no risky words or topics for which your site can be penalized by search engines.
Typically, such tools as ahrefs and Majestic only show the big picture and don’t check content for spam. Rush Analytics tool help you find all the suspicious content on the pages that expired domains can contain. You can use a preset list of keywords, or you can upload your own.
Before purchasing an expired domain, you need to identify all the types of SEO spam and ensure that you are buying a clear site with a good history. Spammy site only can damage your own site, so check carefully all the websites or private blog network you want to buy. Let’s take a look what kind of spam check you have to conduct.
Anchor text spam check
Checking the anchor text used in backlinks is an important step when buying an expired domain because over-optimized anchor text can lead to penalties from search engines.
Anchor text is the clickable text that is used in a hyperlink. When search engines crawl web pages, they use the anchor text to understand the context and relevance of the linked page. In the past, website owners would use exact-match anchor text (i.e., the exact keyword they want to rank for) excessively in an attempt to manipulate search engine rankings.
However, in recent years, search engines have become more sophisticated and can detect over-optimization of anchor text. If the anchor text is over-optimized, search engines may view it as spammy and penalize the website by lowering its search engine ranking or even removing it from search results altogether.
By checking for anchor text spam on expired domains you want to purchase, you can avoid the risk of penalties and ensure that the domain you purchase will be valuable to your website’s SEO strategy. Here’s our tool that can help you identify spammy anchors in a few minutes.
Content spam check
The previous content can affect the domain’s reputation and potential search engine ranking. Search engines evaluate websites based on their content, among other factors. If the content on a website is of low quality, spammy, or irrelevant, search engines are likely to view the website negatively and give it a lower search engine ranking.
When you purchase an expired domain, the previous content may still be available on the domain. This content can affect the domain’s search engine ranking and reputation, even if you plan to create new content for the website.
You can conduct this check manually, but it’s easier and faster to use our tool. Rush Analytics content spam checking tool can help identify spammy content from web archives, including expired domains. The tool uses advanced algorithms and machine learning techniques to analyze the content and determine its quality and relevance.
Here are some basic metrics you need to take into account when checking your domain.
Domain history
The previous use of the expired domain can have a significant impact on its value and potential risks. For example, if the domain was previously used for spammy or illegal activities, it may have a negative reputation and may not be worth investing in. Similarly, if the domain was previously used for a website in a different niche or industry, it may not be relevant to your own website’s content.
Also, if the expired domain was previously penalized by Google for violating its guidelines, it may still have a negative impact on your website’s search engine rankings.
Domain rating
A domain’s rating can indicate its overall trustworthiness and reputation. If the expired domain has a high rating, it may be more trustworthy and credible in the eyes of search engines and users. Domains with DR 30+ by ahrefs will work good. DR 20+ can also work fine if certain conditions are met.
Incoming links
The quality and quantity of the links coming from your website can greatly impact its search engine ranking and overall value.
By checking the incoming links of an expired domain, you can assess the quality of the backlinks and determine if they are relevant and beneficial to your website. You should look for backlinks from authoritative websites within your niche that have good domain authority and a natural link profile. You should also avoid domains that have a large number of spammy backlinks or links from unrelated or low-quality websites, as this can negatively impact your website’s search engine ranking and overall reputation.
Citation flow and Trust flow
Citation flow and trust flow are metrics developed by Majestic, a popular SEO tool. Citation flow measures the quantity and quality of links pointing to a website, while trust flow measures the quality and trustworthiness of those links. We recommend to use Citation flow metric with the minimum value of 10 and Trust flow within 20-30.
