GLOBAL TRAFFIC STRATEGIES FZCO (“GLOBAL TRAFFIC STRATEGIES”, “us”, “we”, or “our”) company operates the website (the “Rush Analytics Service”). 

This page informs you of our policies regarding the collection, use, and disclosure of Personal Data when you use our Rush Analytics Service and the choices you have regarding that data.

Please read this Privacy Policy carefully. We use your data to provide and improve the Service. By using the Rush Analytics Service, you agree to the collection and use of information in accordance with this policy.

The user can request to delete the account and the personal data of the User, which is stored in the Rush Analytics Service by sending an email to The account and the user’s personal data will be deleted from the Rush Analytics service within 7 days from the date of receiving the request.


We collect several different types of information for various purposes to provide and improve our Rush Analytics Service to you.


Personal Data 

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address;
  • First name and last name;
  • Phone number;
  • Cookies and Usage Data.

Usage Data 

We may also collect information on how the Rush Analytics Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Rush Analytics Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Rush Analytics Service and hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from our website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

GLOBAL TRAFFIC STRATEGIES uses the collected data for various purposes:

  • To provide the Services and related support, process transactions, manage your user account and respond to your requests. This is necessary to perform the contract we are about to enter into or have entered into with you.

As necessary for certain legitimate interests, including:

  • To provide and maintain the Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Rush Analytics Service when you choose to do so
  • To provide analysis or valuable information so that we can improve the Service
  • To monitor the usage of the Rush Analytics Service
  • To detect, prevent and address technical issues
  • To send you updates and information about our new products and services, upcoming events or other promotions or news by email.

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

GLOBAL TRAFFIC STRATEGIES will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy, and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.


If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may continue to use your personal information according to this policy.


We retain your Personal Data for as long as reasonably necessary to provide the Services and fulfill the transactions you have requested, complying with our legal obligations or for other legitimate business purposes, such as maintaining business and financial records, resolving disputes, maintaining security, detecting and preventing fraud and abuse, and enforcing our agreements. After the applicable retention period has elapsed, your Personal Data will be anonymized and deleted.


Legal requirements

GLOBAL TRAFFIC STRATEGIES may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of GLOBAL TRAFFIC STRATEGIES
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Rush Analytics Service or the public
  • Protect against legal liability

Security of data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service providers

We may employ third-party companies and individuals to facilitate our Rush Analytics Service (“Service Providers”), to provide the Rush Analytics Service on our behalf, to perform Service-related services or to assist us in analyzing how our Rush Analytics Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


Our Rush Analytics Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.


Our Rush Analytics Service does not address anyone under the age of 18 (“Child” or “Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.


(If you are a California resident)

10.1. Personal Information collection, use, and disclosure

The following disclosures are intended to provide additional information about the categories of Personal Information we collect, examples of the information that falls within each category, the sources of Personal Information we collect, how we use each category of Personal Information, and how we disclose Personal Information. 

Category of Personal Information: Identification Information

Examples: Your name, email address, postal address, telephone number, and your company name, size, and job title.

Sources of Personal Information: We collect Identification Information from you.

Use of Personal Information: We use Identification Information for marketing, sales, analytics, providing our Rush Analytics Service and related support, and communicating with you.

Disclosure of Personal Information: We disclose Identification Information to our sales department and our customer support team and our hosting/cloud providers engaged to store your Personal information.

Category of Personal Information: Communication Information

Examples: Information included in your communications with us, such as when you attend one of our events or contact our sales or customer support teams.

Sources of Personal Information: We collect Communication Information from interactions with you such as forms you submit or emails you send to us.

Use of Personal Information: We use Communication Information to respond to your inquiries, continue a dialogue or request feedback, and develop and improve our products and services.

Disclosure of Personal Information: We disclose Communication Information to our support team to ensure that we communicate capably and clearly, and to our hosting/cloud providers engaged to store your Personal Information.

Category of Personal Information: Online Activity Information

Examples: When you visit the Rush Analytics Service, we may collect your IP address, browser type/settings, the date, time, and length of your visit, your browsing history, and whether you open emails we send to you and/or click on any links within those emails.

Sources of Personal Information: We collect Online Activity Information from you.

Use of Personal Information: We use Online Activity Information for marketing and analytics.

Disclosure of Personal Information: We disclose Online Activity and Tracking Information to our customer support team and our sales department, our analytics provider and our hosting/cloud providers engaged to store your Personal information.

Without limiting our ability to disclose information as described in the section of our Privacy Policy entitled “BUSINESS TRANSFERS”, for the purposes of the California Consumer Privacy Act, we do not and will not sell your Personal Information.

10.2. California Privacy Rights

To the extent provided for by law and subject to applicable exceptions, California residents have the following privacy rights in relation to the Personal Information we collect:

  • The right to know what Personal Information we have collected and how we have used and disclosed that Personal Information;
  • The right to request deletion of your Personal Information;
  • The right to be free from discrimination relating to the exercise of any of your privacy rights.

Exercising Your Rights: California residents can exercise the above privacy rights by contacting us at


This Privacy Policy is effective as of the date first set forth above. We may update this Privacy Policy from time to time. If we make changes, we will post the updated Privacy Policy on this page or another page that links to this page and change the date at the top of this webpage.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


If you have any questions or concerns regarding this Privacy Policy or use of Personal Data, or if you want to exercise your rights regarding your Personal Data, please contact us by email at our designated request address at

Effective Date: 24.11.2022