A focus keyphrase (also known as a focus keyword) is the main search term or phrase that you want a specific webpage to rank for in search engine results. When people search for that keyphrase, your goal is for your page to appear in the top results. It helps search engines understand what the page is about and aligns the content with what users are searching for.
Why is a Focus Keyphrase Important?
Using a focus keyphrase allows you to target specific search queries. By optimizing your content around one main phrase, you increase the chances of your page ranking higher in search results. This is crucial for driving relevant traffic to your website. For instance, if your focus keyphrase is “organic skincare,” you would tailor your page’s content to match what users searching for that term would want to find.
How to Choose a Focus Keyphrase?
To pick a good focus keyphrase, follow these steps:
1. Find a phrase people search for: Do keyword research to understand what your target audience is looking for.
2. Check search volume: Ensure there’s enough search traffic for your chosen phrase.
3. Align with search intent: Make sure the content you plan to create matches what people expect when they search for that keyphrase.
Where to Use a Focus Keyphrase?
Once you’ve selected a focus keyphrase, it should be used in key areas of your webpage, including:
- Title tag
- Meta description
- Headings and subheadings
- Main content
- URL (slug)
This ensures that search engines can easily identify the topic of the page and rank it accordingly.