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  3. Pillar page

Pillar page

A pillar page is a comprehensive, high-level webpage that covers all aspects of a broad topic. It’s designed to serve as the central hub for content related to that topic. The main goal of a pillar page is to provide an overview of the subject while linking to more detailed articles, known as cluster content, that dive deeper into specific subtopics.

How Does a Pillar Page Work?

Pillar pages work within the topic cluster model, where the pillar page acts as the core content, and cluster pages provide in-depth information on narrower aspects of the topic. These cluster pages are all hyperlinked back to the pillar page, creating a network of related content. This structure helps search engines like Google understand that the pillar page is an authoritative source on the topic.

For example, if your pillar page is about “content marketing,” it might link to cluster pages on “blogging strategies,” “email marketing,” or “SEO best practices.” This interlinking helps search engines recognize the breadth and depth of your content, boosting the authority of the pillar page and increasing its chances of ranking well.

Why Use Pillar Pages?

  1. Organize Content: Pillar pages help organize your site’s content by grouping related topics, making it easier for visitors to find detailed information.
  2. Improve SEO: By linking relevant cluster pages to a pillar page, you increase the SEO authority of your site. Google recognizes these pages as covering a topic comprehensively, which can lead to higher rankings.
  3. Better User Experience: Pillar pages provide users with a one-stop-shop for learning about a topic, with easy navigation to more in-depth articles.

Key Elements of a Pillar Page

  • Broad Topic Coverage: A pillar page provides an overview of the main topic, but leaves room for more detailed subtopics.
  • Internal Links: It includes links to related blog posts or articles (cluster content) for deeper exploration.
  • Clear Structure: Pillar pages often have a table of contents or a well-organized layout that guides users through the content.
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