Curated content is the process of gathering, selecting, and sharing information or media from various sources. Instead of creating new content, curated content involves organizing existing content that is relevant to a specific audience. Curated materials could include articles, videos, user-generated content (UGC), or other resources that add value to readers.
Why is Curated Content Important?
Curated content is beneficial for multiple reasons, both for the audience and the curator. Here’s why it matters:
- Value Addition: Curated content helps audiences find valuable insights and resources in one place, saving time and providing a comprehensive view of a topic.
- Building Authority: Consistently sharing high-quality curated content builds trust with audiences. By aligning with E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), curators demonstrate they prioritize reliable information, which enhances credibility.
- Engagement Boost: Curated content invites sharing, discussion, and interaction, increasing engagement and building a stronger connection with readers.
How Does Curated Content Work?
Curated content follows specific steps to ensure it delivers quality and relevance:
- Collecting Relevant Information
Content curation begins by gathering valuable information from various reliable sources. These sources can include industry articles, trusted websites, or high-quality user-generated content (UGC) that aligns with the audience’s interests.
- Organizing and Enhancing
Once collected, the information is organized by themes or topics for easy navigation. Good organization also considers E-E-A-T guidelines to meet search engine standards for reliability.
- Personalizing for the Audience
The best-curated content is customized to meet the specific needs of the target audience. For instance, if curating for SEO professionals, the content might focus on SEO trends, content optimization, and earning quality backlinks—reputable links from trusted sources that improve a site’s credibility and search ranking.
- Sharing on Suitable Platforms
Curated content is shared on channels where it will reach the intended audience, such as social media, newsletters, or blog posts. Sharing curated content from reputable sources helps to build trust, credibility, and engagement with readers.