An editorial link is a type of link that another website includes naturally within its content, usually as a trusted reference. Unlike a directory link or reciprocal link, an editorial link is given without any request, payment, or arrangement from the linked website. This makes it a genuine, organic link, often recognized as a quality backlink because it’s given freely based on the content’s value.
Why Are Editorial Links Important?
Editorial links are valuable because they build backlink authority—the measure of trust and relevance a website gains from incoming links. Since they are added by other websites voluntarily, they signal a high level of trust to search engines, helping improve page authority and overall visibility. Here’s why editorial links matter:
- Natural Trust Signal: Editorial links show search engines that a website is a credible source.
- Boost in Visibility: Editorial links often raise a site’s position in search results by contributing to its page authority and backlink authority.
- Relevant Traffic: Editorial links can bring targeted traffic from readers who are genuinely interested in the linked topic.
How Do Editorial Links Work?
Editorial links generally occur when:
- Content Provides Unique Value
High-quality content, like research studies or detailed guides, attracts links naturally because it’s useful for readers. - Relevance in Related Topics
Sites covering similar topics often reference each other. For instance, a nutrition website might link to a fitness site with an article on exercise benefits. - Recognition of Authority
Websites that are known for quality often receive editorial links, which enhances their page authority.
Types of Content That Attract Editorial Links
Certain types of content are more likely to attract editorial links than others:
- In-depth Guides: These attract links because they provide comprehensive information.
- Original Data or Research: Unique data often earns links from other sites seeking to cite authoritative sources.
- Useful Tools or Resources: Resources like calculators or checklists can attract editorial links from other websites aiming to provide additional value to their readers.