A related search refers to the additional suggestions provided by search engines to help users explore topics connected to their original query. These suggestions are generated based on patterns of what other people commonly search for and are designed to offer broader or more specific ideas that might be useful to the user.
For example, if someone searches for “yoga for beginners,” related searches might include “easy yoga poses,” “yoga benefits for beginners,” or “yoga classes near me.”
Why Are Related Searches Important?
Related searches are helpful for both users and website owners.
- For Users
They provide alternative or expanded search terms, helping users find more relevant information if their original query doesn’t fully meet their needs. - For Website Owners and Marketers
Related searches offer insight into what people are looking for. This helps in creating content that aligns with user interests and boosts search engine optimization (SEO).
How Do Related Searches Work?
Search engines use algorithms to analyze large amounts of data from user behavior. Related searches are generated based on:
- Search History
Patterns of what users typically search for after entering a query. - Keywords and Synonyms
Terms or phrases that share similar meanings or are connected to the original search. - Trends
Popular or emerging topics related to the query.
These factors help search engines predict what might be useful to users beyond their initial search.
Where Do Related Searches Appear?
Related searches can be found in several areas of a search engine results page (SERP):
- At the Bottom of the Page
Suggestions are usually listed under the heading “Related searches” at the bottom of the results. - Within Search Suggestions
While typing in the search bar, users may see related terms appear as autocomplete suggestions. - Google Trends and Other Tools
These tools provide data on related topics and queries, helping users and marketers understand search behavior.
How to Use Related Searches for SEO
For website owners and content creators, related searches are a valuable resource for optimizing content.
- Inspire New Content
Use related searches to discover new topics or subtopics to write about. - Optimize Existing Pages
Incorporate related search terms naturally into content to make it more relevant and comprehensive. - Enhance Keyword Strategy
Identify long-tail keywords or phrases that align with related searches to attract more targeted traffic.
Related searches are a practical tool for understanding user intent and creating content that meets the needs of your audience.