Site Audit Guide

Edited February 23, 2024

    The Site Audit tool allows you to find technical problems with your site and improve its performance for search engines and users.

    The tool’s features:

    Checks the main parameters of the site:

    Robots.txt file

    Sitemap .xml

    Resources with 4xx status code

    Resources with 5xx status code

    Pages with the “refresh” meta tag

    No “viewport” tag

    HTTPS encryption

    Domain registration period

    Hreflang attribute errors

    Presence of SSL certificate

    Checks crawling and indexing of the site:

    Pages not allowed to be crawled

    Pages closed from indexing

    Pages with a large number of redirects

    Checks links:

    Link parameters

    Too many links on one page

    URLs too long

    Checks content and tags:

    Empty “title” tags

    Duplicate “title” tags

    Long “title” tags

    Short “title” tags

    Duplicate “h1” and “title” tags

    Empty “description” tags

    Duplicate “description” tags

    Long “description” tags

    Short “description” tags

    No “h1” tags

    Checks website speed on desktop and mobile (based on Lighthouse):


    First Contentful Paint

    Use of browser cache

    Optimize images 

    Reduced JavaScript code 

    Largest Contentful Paint (LCP) 

    First Input Delay (FID)

    Cumulative Layout Shift (CLS)

    Step-by-step guide for using this service:

    Task creation. To create a task, go to the Site Audit tab and click on “Create New Task”.

    Step one.

    Here, you need to enter the name of the task (mandatory field). You can enter any name; it is often convenient to enter the name of the site so that you can easily find the right task in the future.

    Then, you need to enter the domain of the site you want to check. You do not need to use http:// or www – we will find your domain ourselves.

    Next, you can enter up to 4 competitor domains, which we will also audit, and you can compare the performance of your site with your competitors. 

    You can enter a competitor’s site map URL in this field, and we will audit all URLs from the map; or you can enter a specific URL, and the audit will be conducted only on it.

    Adding competitors to the project does not change the cost; it is free.

    Step two: Task settings

    In this step, you can choose which User Agent  you want to crawl your site with.

    The second setting in this step is to select the number of threads. This option limits the number of simultaneous parsing threads for your site. For sites that cannot handle a heavy load, we recommend not setting more than 5 threads. A higher number of threads can severely slow down the site or disrupt its performance.

    Next, you need to select the number of pages that will be checked. This restriction applies to the main domain as well as to competitors’ domains.

    Step three: URLs and price

    Here, it is possible to automatically crawl URLs for the main domain, as well as upload URLs in the interface field, through a file, and through a link to an XML sitemap file.

    If you select automatic URL crawling, our crawler will collect all pages from the domain you specify.

    Automatic URL Crawling cannot be combined with other URL upload options in the task.

    Click “Launch task”. Your task has been sent for auditing!

    You can now track the status of the task in the site audit task list.

    Guide to editing the task

    Here you can:

    Change task name

    Add competitors

    Add new URLs to audit

    Save new settings

    Guide to using the web interface

    In the web interface of a task, you can go to edit it, download a report with task data, and view data.

    To go to the task view, you need to click on the task name in the task list.

    “Dashboard” tab

    This tab contains the main parameters of the domain for which the audit was carried out, as well as the site status and Core Web Vitals diagrams.

    Health Score – status of the site

    Performance (desktop)

    Performance (mobile)

    Link settings

    Domain Rank


    Error types (critical, non-critical, advice)

    Expiration date

    SSL certificate validity period

    Number of pages scanned

    Competitor error comparison

    Core Web Vitals

    Report tab

    This tab contains information on the state of the resource for each parameter and provides recommendations for fixing them. 

    Green – no problems with this parameter.

    Red – critical error.

    Orange – Non-critical errors (important issues). 

    Yellow – recommendations.

    Competitor comparison tab

    In this tab, you will find a table to compare the performance of your website with your competitors’ websites for all the main parameters.

    Site audit report file

    The site audit report is available in two formats: XLSX and PDF.

    The reports provide data on audits of the main domain and competitor domains, and provide recommendations for fixes for each parameter.

    The PDF report also includes data from the dashboard.

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