Site Audit Guide

The Site Audit tool allows you to find technical problems with your site and improve its performance for search engines and users.

The tool’s features:

Checks the main parameters of the site:

Robots.txt file

Sitemap .xml

Resources with 4xx status code

Resources with 5xx status code

Pages with the “refresh” meta tag

No “viewport” tag

HTTPS encryption

Domain registration period

Hreflang attribute errors

Presence of SSL certificate

Checks crawling and indexing of the site:

Pages not allowed to be crawled

Pages closed from indexing

Pages with a large number of redirects

Checks links:

Link parameters

Too many links on one page

URLs too long

Checks content and tags:

Empty “title” tags

Duplicate “title” tags

Long “title” tags

Short “title” tags

Duplicate “h1” and “title” tags

Empty “description” tags

Duplicate “description” tags

Long “description” tags

Short “description” tags

No “h1” tags

Checks website speed on desktop and mobile (based on Lighthouse):

Performance 

First Contentful Paint

Use of browser cache

Optimize images 

Reduced JavaScript code 

Largest Contentful Paint (LCP) 

First Input Delay (FID)

Cumulative Layout Shift (CLS)

Step-by-step guide for using this service:

Task creation. To create a task, go to the Site Audit tab and click on “Create New Task”.

Step one.

Here, you need to enter the name of the task (mandatory field). You can enter any name; it is often convenient to enter the name of the site so that you can easily find the right task in the future.

Then, you need to enter the domain of the site you want to check. You do not need to use http:// or www – we will find your domain ourselves.

Next, you can enter up to 4 competitor domains, which we will also audit, and you can compare the performance of your site with your competitors. 

You can enter a competitor’s site map URL in this field, and we will audit all URLs from the map; or you can enter a specific URL, and the audit will be conducted only on it.

Adding competitors to the project does not change the cost; it is free.

Step two: Task settings

In this step, you can choose which User Agent  you want to crawl your site with.

The second setting in this step is to select the number of threads. This option limits the number of simultaneous parsing threads for your site. For sites that cannot handle a heavy load, we recommend not setting more than 5 threads. A higher number of threads can severely slow down the site or disrupt its performance.

Next, you need to select the number of pages that will be checked. This restriction applies to the main domain as well as to competitors’ domains.

Step three: URLs and price

Here, it is possible to automatically crawl URLs for the main domain, as well as upload URLs in the interface field, through a file, and through a link to an XML sitemap file.

If you select automatic URL crawling, our crawler will collect all pages from the domain you specify.

Automatic URL Crawling cannot be combined with other URL upload options in the task.

Click “Launch task”. Your task has been sent for auditing!

You can now track the status of the task in the site audit task list.

Guide to editing the task

Here you can:

Change task name

Add competitors

Add new URLs to audit

Save new settings

Guide to using the web interface

In the web interface of a task, you can go to edit it, download a report with task data, and view data.

To go to the task view, you need to click on the task name in the task list.

“Dashboard” tab

This tab contains the main parameters of the domain for which the audit was carried out, as well as the site status and Core Web Vitals diagrams.

Health Score – status of the site

Performance (desktop)

Performance (mobile)

Link settings

Domain Rank

BackLinks

Error types (critical, non-critical, advice)

Expiration date

SSL certificate validity period

Number of pages scanned

Competitor error comparison

Core Web Vitals

Report tab

This tab contains information on the state of the resource for each parameter and provides recommendations for fixing them. 

Green – no problems with this parameter.

Red – critical error.

Orange – Non-critical errors (important issues). 

Yellow – recommendations.

Competitor comparison tab

In this tab, you will find a table to compare the performance of your website with your competitors’ websites for all the main parameters.

Site audit report file

The site audit report is available in two formats: XLSX and PDF.

The reports provide data on audits of the main domain and competitor domains, and provide recommendations for fixes for each parameter.

The PDF report also includes data from the dashboard.