Data-nosnippet Attribute is a piece of code you can add to parts of your web page to stop Google from showing that content in a search result snippet.
The data-nosnippet attribute is an HTML tag that tells search engines like Google not to include certain text from a webpage in the search result preview (also known as a “snippet”).
For example, if you have sensitive or less helpful content on a page — like legal disclaimers, outdated info, or user login prompts — you can use this attribute to hide it from search previews.
Why Use Data-nosnippet?
Sometimes, you may want to control what appears in Google’s search results to:
- 🛡️ Protect sensitive text from being shown.
- 📄 Clean up snippets by hiding boilerplate or non-useful content.
- 📊 Improve click-through rates by making snippets more relevant and appealing.
Where and How to Use It
You can apply data-nosnippet to specific HTML elements on your web page. It’s especially useful when:
- You want to exclude certain blocks (like disclaimers or pricing).
- You still want the content to be indexable (search engines can read it) but not shown in the snippet.
Example:
<p data-nosnippet>This section will not appear in the Google search snippet.</p>
Things to Keep in Mind
- ✅ Only affects Google’s snippet, not your ranking.
- ✅ Can be used along with other SEO meta tags.
- 🚫 Does not prevent indexing of the content — only snippet display.
- ✅ Useful for fine-tuning how your pages look in search results.
When Should You Use It?
Use the data-nosnippet attribute when:
- You want to improve how your content appears in Google search.
- You want to hide non-valuable text from users scanning search results.
You’re dealing with duplicate or generic content that shouldn’t appear in the preview.