Google Local Services Ads (LSAs) are ads that help local businesses appear at the top of Google search results when people look for services in their area — like plumbers, electricians, or cleaners.
Local Services Ads are a type of paid ad offered by Google to connect local service providers with nearby customers. These ads appear above regular Google Ads and organic results, making them highly visible.
When someone searches for a service (e.g., “electrician near me”), Google may show Local Services Ads at the top with the provider’s:
- Business name
- Rating
- Phone number
- Hours
- Google Guarantee badge (if eligible)
Key Benefits for Businesses
Local Services Ads are especially useful for small business owners who want to attract more local customers.
Benefits:
- 📍 Reach Local Customers: Ads appear for people searching in your service area.
- 🔝 Top Placement in Search: LSAs show above traditional Google Ads and maps.
- ☎️ Direct Leads: Customers can call or message you directly from the ad.
- ✅ Google Guarantee: Builds trust by offering reimbursement to customers if something goes wrong (available to eligible businesses).
How It Works
- Sign Up and Verify Your Business
You must submit business details, licenses, and insurance. Google may perform background checks depending on your category and country. - Set Your Budget
You pay per lead, not per click. That means you’re charged only when a customer contacts you through the ad. - Manage Leads
You can view and reply to leads from your Local Services Ads dashboard or app. - Collect Reviews
Encourage happy customers to leave reviews, which help your ad stand out more.
Real-Life Example
Imagine someone in your area searches for “roof repair.” If you run a roofing business and have a Local Services Ad set up, your ad could appear right at the top, showing your rating and phone number. The person clicks, calls, and you get a lead.
Who Should Use LSAs?
Consider Google LSAs if you:
- Offer a local service (e.g., home repair, cleaning, moving).
- Want high visibility in Google Search.
- Prefer paying only for actual leads, not just clicks.
- Want to build trust with the Google Guarantee badge.