Linkable Asset refers to a piece of content on your website that is valuable, informative, or unique enough that other websites naturally want to link to it.
A linkable asset is any type of content that attracts backlinks because it’s helpful or interesting to others. These links improve your site’s authority and help it rank better in search engines.
These assets are created with the specific purpose of earning links from other sites. They don’t just bring traffic — they support your entire SEO strategy.
Why Are Linkable Assets Important?
Links from other websites act like “votes of confidence” for your content. The more high-quality links you get, the more trustworthy and relevant your site appears to search engines like Google.
Benefits of Linkable Assets:
- 🔗 Earn backlinks naturally from blogs, news sites, and industry pages.
- 📈 Improve your search engine rankings by building site authority.
- 🧲 Attract consistent traffic over time without ongoing promotion.
- 🤝 Build credibility with both users and other websites in your niche.
Types of Linkable Assets
Many different kinds of content can serve as linkable assets. Here are some common examples:
- Original research or data
Surveys, reports, or studies that other sites want to cite. - In-depth guides or tutorials
Educational content that explains a topic thoroughly. - Tools or calculators
Helpful resources that solve specific problems. - Lists or directories
Collections of valuable resources or recommendations. - Infographics or visual content
Easy-to-share visuals that make data more understandable.
How to Create a Linkable Asset
- Choose a relevant topic your audience cares about.
- Offer real value — something new, useful, or better than what’s already online.
- Make it easy to understand — use visuals, clear language, and structure.
- Promote it — reach out to relevant sites or share on social media to get initial attention.
Example
Let’s say you run a travel blog. You create a detailed interactive map of free hiking trails in Europe. Other bloggers and travel sites might link to your map in their own articles — this map becomes a linkable asset.