📍Related Searches is a Google search feature that displays a list of suggested search terms related to a user’s original query. These appear at the bottom of the search results page.
How Related Searches Work
When you perform a search on Google, the engine analyzes patterns in user behavior to identify other queries that are:
- Frequently searched after the same topic;
- Variations or extensions of your original search;
- Helpful for users looking to narrow or broaden their search intent.
This feature helps people refine their research or discover new, relevant areas of interest.
Why Related Searches Matter for SEO
- 🔍 Reveal keyword opportunities – They show what users are also looking for.
- 💡 Help with content planning – Useful for identifying new blog topics or FAQs.
- 🧭 Indicate search intent – Provide clues into what users are trying to learn or do.
- 📈 Support better keyword targeting – Help optimize pages with more relevant phrases.
- 🛠️ Complement keyword research tools – Great for brainstorming ideas quickly.
Practical Example
You search for “best running shoes.” At the bottom of the results page, you see suggestions like:
- “best running shoes for beginners”
- “best trail running shoes”
- “best running shoes 2025”
These are Related Searches. If you’re writing content about running shoes, these terms may represent user needs you can address to gain more visibility.
Quick Summary
Related Searches are extra keyword suggestions shown on Google to help users explore similar queries. They’re also a helpful tool for SEOs and content creators to discover new, relevant topics.