SEO Site Audit is a complete checkup of your website to find problems that might hurt its performance in search engines like Google.
An SEO site audit is the process of analyzing your website to see how well it follows SEO best practices. It looks at technical issues, content quality, site structure, and other factors that affect your visibility in search results.
Think of it as a health checkup — but for your website.
Why Is It Important?
Even a well-designed website can have issues that stop it from ranking well in Google. An SEO audit helps identify and fix those issues to improve your chances of getting more organic traffic.
Key Benefits:
- 🛠️ Fix technical problems (like broken links or slow page speed).
- 🔍 Improve search rankings by aligning with SEO best practices.
- 🧭 Make your site easier to navigate for users and search engines.
- 📊 Track progress and discover areas for growth.
What Does an SEO Audit Check?
An SEO audit usually looks at the following areas:
1. Technical SEO
- Site speed and performance
- Mobile-friendliness
- HTTPS security
- Crawlability (can Google access your pages?)
- Indexing (are your pages showing up in Google?)
2. On-Page SEO
- Title tags and meta descriptions
- Header structure (H1, H2, etc.)
- Keyword usage
- Internal linking
- Image optimization
3. Content Quality
- Duplicate or thin content
- Outdated information
- Content gaps or missing topics
4. User Experience (UX)
- Easy-to-use navigation
- Mobile usability
- Clear calls-to-action
5. Backlinks & Authority
- Number and quality of websites linking to yours
How to Perform an SEO Site Audit
You can do it manually or use SEO tools like:
- Ahrefs
- Semrush
- Screaming Frog
- Google Search Console
Most tools will crawl your site and give you a report with issues to fix and suggestions for improvement.
When Should You Run an Audit?
- Regularly — at least every few months
- After launching a new site
- Before starting an SEO campaign
- When you notice a drop in traffic or rankings