📍SERP Features are special elements that appear in Google’s search results pages, offering more than just a list of blue links. They provide extra value by directly answering questions, showing visuals, or highlighting key content.
Common Types of SERP Features
Google shows different types of SERP features based on the search intent. These include:
- Featured Snippets (short answer boxes);
- People Also Ask boxes;
- Local Map Packs;
- Knowledge Panels;
- Image Packs;
- Video Results;
- Top Stories (news);
- Star Ratings and Reviews;
- Sitelinks under main listings.
These features help users find the information they need faster — often without clicking through to a page.
Why SERP Features Matter
- 📌 Increased visibility – Appearing in a feature can push your content above standard results.
- 🧭 Improved user experience – They make it easier for users to get direct answers or next steps.
- 📈 Higher click-through rates – Enhanced listings stand out and often attract more attention.
- 🗺️ More ways to rank – You can target different types of features depending on your content format.
- 🧩 Reflect search intent – Help identify what kind of content people are looking for (e.g., answers, videos, locations).
Example in Context
You search for “how to tie a tie.” Instead of a list of links, you see a Featured Snippet with step-by-step instructions at the top, plus a video below it and a People Also Ask box. These are all SERP features — each helping you find the answer in a different way.
What You Should Remember
SERP features are special search result formats like snippets, maps, reviews, and FAQs. They enhance visibility, improve search experience, and offer more opportunities for your content to appear on page one.