A page title is the name of a webpage that appears at the top of a browser tab and in search engine results. It helps both users and search engines understand what the page is about. The page title is also called the title tag and is an important part of SEO (Search Engine Optimization) because it influences how well your page ranks in search results.
Where Can You See a Page Title?
You can see a page title in several places:
1. In browser tabs: When you open a webpage, the page title is shown at the top of the browser tab. This helps users keep track of multiple open tabs.
2. In search engine results: When you search for something on Google, the bold headline you see for each result is the page title. It tells you what the page is about and can help you decide which result to click on.
3. When sharing a link: If you share a webpage on social media or messaging apps, the page title usually appears in the preview, giving people an idea of what the page is about.
Why is a Page Title Important?
Page titles are important because they:
- Tell users what to expect: A good page title clearly describes the content of the page, so users know what to expect when they click on it.
- Help search engines rank your page: Search engines use the page title to understand the main topic of the page. If the title includes relevant keywords, it can improve the page’s ranking in search results.
- Increase click-through rates: A well-written page title that matches the user’s search query is more likely to be clicked on in search engine results, driving more traffic to your site.
How to Write a Good Page Title
To write an effective page title, keep these tips in mind:
1. Be descriptive: Clearly describe what the page is about in a few words.
2. Include keywords: Use keywords that people might search for, but avoid “keyword stuffing” (overloading the title with too many keywords).
3. Keep it short: Page titles should be around 50-60 characters so they don’t get cut off in search results.
4. Make it unique: Every page on your website should have its own unique title to avoid confusion and to help search engines understand each page’s content.