What is Content score and Optimization level in the Content Optimizer tool

Content score

Content score is a metric for assessing the quality of a document’s text optimization. It reflects the quality and relevance of a website’s content for a given keyword.

The Content score is located on the first tab of the content optimizer – SERP Analysis (Search Results) in the results table.

This metric will help you determine which competitors are best to include in the analysis and which competitors will be easiest to surpass by optimising your page well.

How is the Content Score calculated?

The Content Score is a numerical value from 0 to 100 that indicates how well the content is optimised in the eyes of the search engine.

• 0 – 32 indicates insufficient content optimization. Likely, more text needs to be added and work on keywords is necessary.
• 33 – 65 means the content is optimised at an acceptable level.
• 66 – 100 results above 66 indicate good optimization

The Content Score is influenced by many factors, including:

• Number of keyword occurrences
• Keyword occurrence density, considering the impact on the overuse indicator.
• Number of LSI (Latent Semantic Indexing) keyword occurrences
• LSI occurrence density, considering the impact on the overuse indicator.
• Text length, adjusted for very short and long texts that deviate from the top rankings.
• Number and density of headers in the document.

How to use the Content Score

We recommend selecting 3-5 competitors based on the Content Score metrics for analysis.

However, if there are only 2 quality competitors in the top 10, you can stop there and not select competitors from the second page of the search engine.

Choose the best competitors for analysis as a benchmark for your content. Much depends on the query, but you should also look for a Content Score above 60 – this is a good indicator of the quality and relevance of a website’s content.

Optimization Level

You can see a chart with this value on the Article Editor tab, in the Optimization block.

The Optimization Level is an article optimization metric closely aligned with the conditions specified in the technical task created by the content optimizer. It also considers the impact of keyword overuse and the effect of very short or excessively long text.

Optimization Level Metric

The Optimization Level is a numerical value from 0 to 100 that indicates how well the content is optimised in the eyes of the search engine.

• 0 – 32 indicates insufficient content optimization. Likely, more text needs to be added and work on keywords is necessary.
• 33 – 65 means the content is optimised at an acceptable level.
• 66 – 100 results above 66 indicate good optimization.

Left number: Minimum Content Score value among the top 10 competitors you selected.

Right number: Maximum Content Score value among the top 10 competitors you selected.

Note that the Content Score and the Optimization Level are not the same. While similar in meaning and values, they are distinct metrics.

When writing an article within the task created by the content optimizer, the Optimization Level is recalculated, allowing you to gauge how close you are to the competitors’ metrics. A high Optimization Level increases the likelihood of your article ranking in the top.

The Optimization Level is influenced by many factors, including:

• Adherence to keyword recommendation requirements, considering overuse.
• Adherence to text length recommendation requirements, considering the impact of short and long text.
• Presence of keyword occurrences in h1 tags.
• Keywords consisting of multiple words carry more weight, influencing the Optimization Level more significantly.