A meta description is a short HTML element used to summarize the content of a webpage. In some cases, it appears under the title in search engine results, providing a snapshot of what the page is about. While not a direct ranking factor for SEO, it plays an important role in attracting clicks from search results.
Why Meta Descriptions Matter:
- Improves Click-Through Rate (CTR): A well-crafted meta description can encourage users to visit your page.
- Describes Content: It offers a clear overview of the page’s content, helping users decide if the page matches their search query.
How to Write a Good Meta Description:
1. Optimal Length: Keep it between 150-160 characters so the entire description is visible.
2. Use Keywords: Include relevant keywords to match search intent.
3. Engage Users: Use actionable language that encourages users to click (e.g., “Learn more,” “Find out how”).
4. Be Relevant: Ensure the description accurately reflects the content of the page.
How Meta Descriptions Affect SEO:
While Google may not always use meta descriptions directly for rankings, a well-written description can increase your CTR, which indirectly boosts SEO by signaling relevance and user engagement to search engines. Additionally, search engines sometimes bold keywords in the meta description that match a user’s query, making your page stand out more.