How many types of keywords are there?

There are numerous classification systems including length-based types (short-tail, medium-tail, long-tail), role-based types (primary, secondary, semantic), intent-based types (informational, navigational, commercial, transactional), and target-based types. Each serves different strategic purposes in comprehensive SEO planning.

What are the 4 keyword match types?

In paid advertising, four match types are broad, phrase, exact, and negative match. In organic SEO, focus on search intent categories: informational, navigational, commercial, and transactional, which guide content creation strategies.

What are the 4 types of keyword intent?

Four primary intent types are informational (seeking knowledge), navigational (finding specific websites), commercial (researching purchases), and transactional (ready to buy). Understanding intent helps create content matching user needs.

What are examples of keywords?

Keywords range from short-tail "shoes" to long-tail "best waterproof hiking boots for women." They can be informational ("how to tie shoes"), commercial ("best running shoes 2025"), transactional ("buy Nike Air Max"), or navigational ("Nike official website").

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