16 Ways to Increase Website Traffic

George Rossoshansky
SEO Expert, Team Leader, Rush Academy Speaker George Rossoshansky

Navigating the world of website traffic can often feel like trying to solve a puzzle with a million pieces. But what if we told you that there’s a map that guides you through this intricate labyrinth? Welcome to our simple, beginner-friendly guide to driving more visitors to your website. We’ve distilled the essentials into a concise, understandable format that gives you exactly what you need.

Image by vectorjuice on Freepik

Content and On-Page Optimization

Optimize your content with keywords

Think of keywords as the magic words that help people find your website on search engines. They are the words people type in when they’re looking for something online. If you want to increase website traffic, you need to sprinkle these keywords throughout your website’s content.

Remember, don’t stuff your content with keywords, it should still make sense and be interesting to read. The goal of keyword strategy is to make it easy for search engines to understand what your website is about, and help the right people find you. So, by smartly using keywords in your content, you’re helping search engines direct more traffic to your website.

Add long-tail keyword variations to your pages

Don’t just use any keywords. To generate traffic, it’s better to use specific phrases that your potential visitors might search for, also known as ‘long tail keywords’. For example, instead of just “shoes”, use “red women’s running shoes”.

Long-tail keywords are like a secret handshake between your internet source and website visitors. These are specific phrases that people type into search engines. By adding long-tail keyword variations to your pages, you can attract more traffic from visitors who are looking for exactly what you have to offer.

Keyword research is an important first step to identify the right long-tail keywords. Once you have these, you can sprinkle them throughout your content and use them in internal links. This strategy can help increase website traffic as search engines better understand your content and match it with relevant searches.

Create targeted landing pages

Landing pages are like welcome mats for your website visitors. They’re the first thing people see when they click on a link to your website, so they need to be good. Creating targeted landing pages can significantly increase traffic to your website. Think of them as specialized pages that provide exactly what your visitors are looking for.

If someone is looking for blue suede shoes and they land on a page all about blue suede shoes, they’re more likely to stick around and browse your website. To make this happen, you need to know what your visitors are looking for, and you can find this out through tools like the Google Search Console. It shows you what people search for to find your website. Then, you can use this information to create landing pages that match these search results, effectively drawing in how much traffic your content generates. So remember, in the realm of search engine optimization, creating content that matches your visitor’s needs is key.

Have a business blog

Starting a business blog can be a fantastic way to increase web traffic. Think of a blog as a friendly conversation you’re having with your customers. It’s a place where you share helpful information, advice, or news about your business.

Every blog post you write becomes a new page on your website, and that’s a new opportunity for people to find you when they’re searching online. So, the more blog posts you have, the more chances you have to be noticed by search engines and generate organic traffic to your website (those are the people who find you naturally through their online searches).

Moreover, if people find your blog content interesting, they’ll want to come back for more. They might even share your posts with their friends, helping increase website traffic so you reach even more potential customers. So, maintaining a blog is a great way to not just increase traffic, but also build a loyal audience. And remember, quality matters more than quantity. It’s better to have a few good posts than a lot of not-so-good ones.

Publish Long-Form Content

Long-form content is like a hearty meal that keeps your visitors satisfied and engaged for longer. Google Analytics and other free tools show that detailed, lengthy articles typically rank higher in search results. Higher rankings can drive more traffic to your website, so creating comprehensive and in-depth content should be a key part of your strategy.

Long-form content also allows you to include more internal linking, which is great for SEO. Internal links guide your website visitors to other relevant pages on your site, helping to retain them for longer. Besides, other websites are more likely to link to your articles if they provide extensive and valuable information, giving you an additional traffic boost.

Long-form content comes in many formats, each offering unique opportunities for in-depth exploration of a topic. Here are a few examples:

  1. Guide and Tutorials: Comprehensive guides or tutorials that delve deeply into a subject, step-by-step, are excellent examples of long-form content. For instance, a complete guide to digital photography, or a thorough tutorial on how to use a specific software.
  2. Ebooks: An ebook offers an extensive exploration of a topic, providing readers with deep insights. For example, an ebook on “Everything You Need to Know about Organic Gardening.”
  3. Whitepapers: Whitepapers provide a detailed examination of a complex issue and are commonly used in industries like technology and finance. An example might be a whitepaper on “The Future of Blockchain Technology.”
  4. Case Studies: These are in-depth investigations of a particular event, phenomenon, individual, or group. A case study could be something like “How Company X Improved Customer Retention by 50%.”
  5. Long-Read Blog Posts: Blog posts that exceed 2000 words can be considered long-form. These posts might explore multiple aspects of a topic or provide a comprehensive answer to a question.
  6. Webinars and Podcasts: Although not written content, webinars and long-form podcasts provide another platform for extensive discussion on a specific topic.

Use “People Also Ask” To Create Insanely Useful Content

One of the most effective ways to drive organic traffic to your website is by creating content around the questions people frequently ask. If you’ve ever made a Google search, you’ve likely noticed the “People Also Ask” box in the search results. These are questions that people often search for related to your target keyword.

You can use these questions as inspiration to create new, useful content for your website. Answering these questions in your blog posts or articles not only helps your audience find the information they’re looking for but also boosts your visibility in search engine results, as you’re directly addressing popular queries. Ultimately, this strategy attracts more website traffic and increases your site’s relevance and authority.

Link building tactics

Get more backlinks from trusted sources

Imagine backlinks as roads leading to your website from other places on the internet. The more roads you have, the easier it is for people (and search engines) to find your website, which helps increase website traffic. But it’s not just about having lots of roads; it’s about having roads that come from trusted places.

This is where the guest posting and blogging comes in. When you write a guest post for another website, you’re usually allowed to include a link back to your own website. These are called backlinks. When these backlinks come from reputable and relevant websites, they are seen as ‘quality backlinks’. They tell search engines that your website can be trusted and is worth visiting, which can improve your search rankings and drive more traffic to your site.

So try reaching out to websites that your potential customers might visit and offer to write a guest blog post. It’s a win-win situation. They get free high quality content, and you get a quality backlink that can bring you the most relevant traffic. Remember, it’s always about quality, not just quantity. The goal is to get backlinks from websites that search engines trust and that have visitors who would be interested in what you offer.

Submit your content to aggregator sites

Picture aggregator sites like bustling markets where people come to find interesting things. When you submit your blog post or content to these sites, you’re setting up a stall in these markets, making it easier for more people to find your content. This can be a free tool to significantly increase your website traffic.

But just like a real market, you need to set up your stall in the right place. This means submitting your content to aggregator sites that are relevant to your target audience. If you’re selling technology advice, for instance, you wouldn’t set up your stall in the food market. Similarly, if your content is about online marketing, look for aggregator sites where people go to read about this topic.

The beauty of these aggregator sites is that they already have a lot of organic search traffic from people searching for interesting and relevant content. So by setting up your stall in these markets, you’re making it easy for these people to find you. Just make sure you’re following all the rules of the aggregator sites and that your content is high quality and adds value to the readers. This way, not only will people visit your website, they might even become regular customers.

Let’s say you’ve written a blog post about “5 Healthy and Delicious Recipes for Busy People”. One example of an aggregator site you might consider for this content is a food-themed site like “Foodgawker”. Here, food enthusiasts come looking for new recipes to try out. By submitting your blog post here, you’re introducing your blog content to a community that’s already interested in what you’re offering.

Another example could be if you’ve developed a technical guide on “How to Build a PC”. You might submit this guide to “Hacker News”, an aggregator site where tech enthusiasts gather to discuss and discover new content related to technology. By submitting your guide there, you’re reaching a group of people that are likely to be interested in your content and who may visit your website to learn more.

Remember, the key is to match the content with the right aggregator site. Just like you wouldn’t try to sell a vegan cookbook in a meat lover’s forum, you should be mindful about where you’re promoting your content. By creating quality content and choosing the right platform, you’ll increase your chances of attracting more website traffic.

Social media is the way to go!

Add Enticing Content To Social Media Posts

Social media platforms are like busy marketplaces where people from all over the world gather, chat, and share things they find interesting. By adding enticing content to your social media posts, you can catch the attention of these people, inviting them to visit your website and thereby increase website traffic.

Imagine you’re at a market and you want to attract more customers. You wouldn’t just stand there quietly, would you? You’d probably put your best products on display, or offer a free sample. That’s what you should do on your social media platforms. Post about your best blog articles, your most interesting products, or even helpful tips related to what you do. Make sure your posts are relevant and interesting to your target audience.

It’s not just about selling, it’s about sharing quality content that adds value. This will make people more likely to click on your posts and visit your website, and even share your posts with their friends, increasing website traffic even more. So, think about what your customers would find useful or entertaining, and use that to generate traffic from your social media presence.

Post native LinkedIn articles

LinkedIn is more than a professional networking platform, it can be a powerful tool to drive traffic and increase website traffic. By posting native LinkedIn articles, those written and published directly on LinkedIn, you can tap into a vast network of professionals who might be interested in your content.

When it comes to understanding your traffic sources and assessing the impact of your LinkedIn articles, Google Analytics, a free tool, is your best friend. It allows you to see exactly how much traffic is being driven to your site from LinkedIn. This information is invaluable for fine-tuning your content strategy on the platform and generating more website traffic. In essence, posting thoughtful and engaging native LinkedIn articles can be a simple and effective method of driving traffic to your website.

Reach new audiences with influencer marketing

Digital marketing strategies such as guest posts on influencer blogs or social media collaborations can be especially effective in generating traffic to your site. With most people now using mobile devices for browsing, the reach of influencers is greater than ever. Just make sure to track the results to see how much website traffic is coming from each influencer to optimize your strategy.

Let’s consider you’re operating a niche business, for instance, a company that produces eco-friendly cleaning supplies for gym equipment. To increase your website traffic through influencer marketing, you could approach a well-followed fitness influencer who promotes health and sustainability. They could create a blog post or a video about their gym routine where they subtly introduce your product, mentioning its benefits and how it aligns with their values.

For a more unconventional approach, you could collaborate with an influencer in a slightly different field, such as a home organization expert. They could feature your product in a “how to clean and organize your home gym” video. This way, you can reach a completely new audience that might be interested in your products, hence driving more traffic to your website. Such unexpected collaborations can yield surprisingly good results and help increase your brand exposure.

Use various formats of content

Create video to educate or entertain

Think of the internet as a bustling city, and the videos you create as giant billboards. These billboards (videos) can attract a lot of eyes, and if they’re interesting or informative enough, they can persuade people to visit your website, increasing your website traffic.

You can create video content to educate about your products or services, answer common questions, or simply entertain. These videos can be shared on social media, embedded in your blog posts to promote them further, or even uploaded to YouTube where they might show up in organic search results. The goal is to make videos that people will find useful or fun, so they’ll want to share them with others. This not only brings you referral traffic but also helps establish your brand as a valuable source of information or entertainment, which can encourage more people to visit your website. Remember, the more engaging and relevant your videos are, the better they can drive referral traffic to your website.

How email marketing can bring traffic to your website

Email communication is a vital strategy to steer more visitors to your site. Here’s how it does the job:

  1. Direct Line of Connection: Email gives you an immediate way to communicate with your followers. Sending emails frequently allows you to drive traffic to your site by reminding your subscribers about your latest content, products, or special offers.
  2. Showcasing New Material: Whenever you have a fresh blog post or products, an email to your followers with a sneak peek of the material and a link back to your site not only brings visitors but also keeps them engaged with your brand.
  3. Customized Messages: Modern email tools enable you to segment your followers and send customized messages. This lets you send targeted messages with content that’s important to certain groups, which can notably boost the likelihood they’ll click and drive traffic back to your site.
  4. Exclusive Promotions: Presenting unique deals or discounts to your email followers is an excellent way to encourage website visits. People enjoy a great bargain, and this can lead to a significant influx of visitors.
  5. Consistent Engagement: By keeping regular contact through emails, your brand stays fresh in their minds. This boosts the chances they’ll drop by your site, either by clicking a direct link in an email or on their own initiative because they’re interested in what you’re offering.

Remember, the secret to a successful email marketing strategy is to provide value to your followers. The more value you deliver, the more they’re likely to visit your site, leading to increased traffic over the long term.

Make sure your site is technically optimized

Technical optimization of your site is a vital aspect of driving increased and quality traffic to your site. Search engines love well-structured, fast-loading websites. Here are a few tips to make sure your site is technically optimized:

  1. Title and Meta Description: The title is the name of your web page that people see in search results, and the meta description is a short explanation about what your page is about, which can be also shown in the search results. Ensure that each page on your website has a unique and descriptive title tags and meta descriptions. This short summary helps search engines understand what your page is about and can entice users to click on your site when it appears in search results.
  2. Fix Broken Links: Broken links can harm your site’s search engine rankings. Crawl your site to identify and fix any broken links on your site. This can improve user experience and also lead to better site indexing by search engines.
  3. Website Speed: Slow loading times can deter visitors and impact your search engine rankings. Optimize your images, use caching, and consider a content delivery network to increase your site’s speed.
  4. Mobile-Friendly: Ensure your website is optimized for mobile devices. A significant portion of web traffic comes from mobile users, so a site that performs poorly on mobile can miss out on a lot of potential traffic.
  5. Secure Website: Make sure your website is secure (HTTPS) as search engines, like Google, give a slight ranking boost to secure websites.

Analyze to find more ideas

Poach your competitors’ traffic sources

One smart way to increase traffic to your website is by finding out where your competitors are getting their website traffic and then attempting to “poach” those sources. This doesn’t mean stealing, but rather strategically positioning your own site to appeal to similar audiences. Understanding your competitors can help you discover new opportunities to increase traffic, and get ideas for marketing strategies.

For instance, your competitors might be getting traffic from a particular blog or forum that is relevant to your industry. You could join the conversation on these platforms, and create content that is valuable to that audience, subtly referring them to your own site for more information.

Alternatively, you may find that a competitor ranks highly on search engine results pages (SERPs) for certain keywords. In this case, you could use these keywords to create content that is even more useful and engaging, enticing users to visit your website instead. The goal is to provide superior value so that more visitors choose your site over the competition.

Remember, the main aim is not to mimic your competitor’s strategies, but to understand what works and adapt it to suit your unique brand and audience. This way, you can increase your website traffic and, more importantly, attract the right kind of visitors who are more likely to convert into customers.

View your queries in Google Search Console

Google Search Console is a powerful free tool provided by Google itself to help website owners understand how Google’s search engine sees their website. It can offer insights into your website traffic, showing you the kind of queries people are using to find your site. In turn, this information can help you fine-tune your content to increase traffic.

For example, if you notice that a significant number of users are finding your website through a specific query, you can capitalize on this by creating high quality content only around this topic. This can help you draw even more traffic from these searches. This is because search engines reward relevant and valuable content with higher rankings.

In addition, you can also use Google Analytics alongside Google Search Console. It will provide you more comprehensive data about your website’s performance. This combination can show you not just how users are finding your site, but what they’re doing once they get there. This data can help you optimize your website to meet your visitors’ needs better, and encourage them to stay longer.

Furthermore, the search volume data provided by Google Search Console can guide you on which blog posts to promote on other websites or through social media. By promoting blog posts that resonate with your audience, you can attract more visitors to your site and, consequently, increase your website traffic.

Tools to help drive traffic to your website

Let’s delve into how some handy SEO tools can help drive traffic to your website. Remember, these tools aren’t magic wands, but rather, they provide invaluable data and guidance to help you make more informed decisions about your website.

  1. Rank Tracker: The Rank Tracker tool is vital for understanding where your website stands in search engine results. It lets you know how well your SEO efforts are paying off by showing you your website’s ranking for different keywords. By monitoring these rankings over time, you can get a better sense of what works well and what needs more attention.
  2. SERP Monitor: The SERP Monitor tool provides you with information on how your website appears in the search engine results page. It enables you to view whether your site has earned a featured snippet or if your content appears in the “People Also Ask” section. This information can help you tailor your content and meta descriptions to be more compelling and engaging to users.
  3. SERM Tool: The SERM (Search Engine Reputation Management) tool keeps an eye on your brand’s reputation online by tracking changes in your search results. It can be a useful tool in identifying negative or false information that can harm your brand’s online reputation, enabling you to take action when necessary.
  4. Keyword Grouper: The Keyword Grouper tool can identify related keywords and group them together. This tool can help make your content more organized and relevant to users, enhancing your chances of appearing in search engine results.
  5. Keyword Suggestions Tool: The Keyword Suggestions tool uncovers phrases that users frequently search for. By integrating these keywords into your content, you can answer your audience’s questions effectively and increase the likelihood of your website being found by interested users.
  6. Keyword Search Volume Checker: This tool provides insights into how often users are searching for specific keywords. With this knowledge, you can make informed decisions about which keywords to focus your content on, maximizing your chances of reaching a larger audience.
  7. Content Optimizer: The Content Optimizer tool helps ensure your content is of the highest quality. It analyzes your content against your target keywords and provides tips to make your content more readable and SEO-friendly.
  8. Site Audit Tool: The Site Audit tool conducts a thorough inspection of your website to detect any technical problems that could harm your search engine rankings. It’s capable of identifying issues such as slow page loading speeds, broken links, or missing alt tags, helping you fix these problems and boost your site’s performance.
  9. Meta Tags Checker: The Meta Tags Checker tool checks your site’s meta tags to ensure they’re optimized correctly. Proper meta tags are crucial for helping search engines understand what your content is about, and they can significantly influence how your site is perceived by potential visitors.

Each of these tools plays a unique role in optimizing your website for search engines and, ultimately, increasing the traffic your website receives. By effectively using these tools, you can ensure your site is well-positioned to attract more visitors.

What can go wrong? Common Pitfalls When Trying to Drive Traffic to Your Website

In our quest to increase website traffic, it’s possible to stumble upon some roadblocks. Recognizing these pitfalls can help you navigate them effectively:

  1. Keyword Stuffing: While keywords are crucial for SEO, overdoing it can backfire. Search engines could see your content as spam, reducing its visibility. It’s essential to use keywords naturally and focus on delivering value to your readers.
  2. Ignoring User Experience: A visually appealing website that’s easy to navigate can significantly increase your website traffic. Ignoring elements like website speed, mobile-friendliness, and intuitive design could turn potential visitors away.
  3. Neglecting Quality Backlinks: While building backlinks, quality matters more than quantity. Backlinks from irrelevant or low-quality sites can harm your search engine ranking. Always strive for links from trusted and relevant sources.
  4. Lack of Consistent and Fresh Content: Posting new content regularly keeps your audience engaged and attracts search engine crawlers to your site. If your website is dormant for extended periods, it can lead to decreased visibility and traffic.
  5. Overlooking Analytics: Without tracking your website traffic and understanding where it’s coming from, it’s hard to know what’s working. Ignoring analytical data can lead to misguided efforts and missed opportunities to optimize your traffic strategies.
  6. Non-Consistent Approach: Just like most good things in life, building website traffic doesn’t happen overnight. It’s a long-term commitment that requires consistent effort. Sporadic, one-off tactics won’t yield lasting results. Regularly creating new content, persistently optimizing your site for SEO, continually engaging on social media, and consistently monitoring your analytics are crucial. Inconsistency in these areas can lead to stagnant or declining website traffic. So, it’s not just about implementing effective strategies, but also about being consistent and dedicated in your approach.

To sum up

Driving traffic to your website doesn’t have to be a complex puzzle. With the right approach and tools, it can be a straightforward process. We’ve journeyed together through the essential steps: optimizing content with keywords, writing engaging blog posts, securing quality backlinks, using social media effectively, creating targeted landing pages, and leveraging tools to boost our efforts. Each strategy plays a vital part in boosting your online presence and attracting more visitors. Remember, consistency and quality are key in this journey. With the insights from this article, you’re well equipped to embark on the path to higher web traffic and greater online visibility. Go ahead and put these steps into practice, and watch your website traffic grow!