5 Best DIY SEO Tools in 2024 + Free DIY SEO Tools

Powerful optimization tools for any budget

George Rossoshansky
SEO Expert, Team Leader, Rush Academy Speaker George Rossoshansky

Do you want to give your website’s search engine ranking a competitive edge? Then look no further than our top 5 list of DIY SEO tools. These resources provide powerful optimization tools for any budget, including free options! Maximize your web traffic potential and take control of those rankings today – get started with the best DIY SEO software now!

What Are The Best DIY SEO Tools in 2024?

Having now illuminated what a DIY SEO tool is and enumerated some of its advantages, let’s explore our top 5 favorite SEO tools which provide you with the best keyword research and competitors analysis solutions.



Aherfs is an all-in-one platform that provides keyword research, link building analysis, website optimization and analytics tools to help you get the most out of your SEO efforts. It focuses on making complex SEO tasks easier for businesses and, when applied correctly, can bring success within search engines rankings.

Ahref SEO tool interface

The best way to use Ahrefs is to uncover new keywords and guest posting opportunities. It works by crawling the web and accumulating an index of live websites. Afterward, it utilizes this data to answer queries regarding these sites, such as how many backlinks they have or which keyword phrases are ranked organically when searched for on Google.

Let’s take a look at its main features.

1.  The Site Explorer

One of the best features of ahrefs is the Site Explorer. This SEO tool allows you to see detailed information about any website, including its backlink profile, organic traffic, top pages, keyword difficulty, and more. You can also use the Site Explorer to spy on your competitors websites and see what they are doing to rank higher in the search engines.

2.  The Keyword Explorer

The Keyword Explorer is another great feature of ahrefs. The Keyword Explorer allows you to research keywords and see detailed information about them, including their monthly search volume, CPC, and more. You can also use the Keyword Explorer to find new related keywords that you can target to improve your search engine rankings.

3.  The Content Explorer

The Content Explorer is a great tool for finding content ideas. The Content Explorer allows you to see what type of content is popular in your niche and then creates a list of content ideas that you can use to create new pieces of content for your website. This is a great way to ensure that your content is always fresh and relevant to your audience.

4.  The Backlink Checker

The Backlink Checker is a tool that allows you to check the backlinks of any website. This is a great way to see if a website is linking to low-quality websites or if they have many spammy backlinks. This SEO tool can help you to avoid building links from low-quality websites, which can hurt your search engine rankings.

5.  The Rank Tracker

The Rank Tracker is a tool that allows you to track your website’s search engine rankings for certain keywords. This is a great way to see how your website is performing in the search engines and to make sure that your SEO efforts are paying off.



For any online marketer, from novice to expert – Semrush is an essential tool. It provides unprecedented competitive intelligence insights and tools for SEO, PPC, Social Media, and Video Advertising research, so you can maximize the success of your campaigns. With powerful analytics capabilities to help marketers understand the marketing landscape in greater detail than ever before – Semrush helps you thrive in a crowded digital world.

The best SEMRush features are:

1.  Keyword Research

One of the best features of SEMRush is its keyword research tool. This tool allows you to find the most popular keywords for your website or blog, as well as related keywords that you may want to target. The keyword research tool also provides data on the average monthly search volume for each keyword, as well as the competition level. This information can be extremely valuable in helping you to choose the right keywords to target.

SEMRush SEO tool interface

2.  Competitive Analysis

Another great feature of SEMRush is its competitive analysis tool. This tool allows you to see how your website stacks up against your competitors in the search engine results pages (SERPs). The competitive analysis tool provides data on your competitor’s organic search traffic, as well as their average SERP position. This information can help you to adjust your own SEO strategy in order to better compete against your rivals.

3.  Site Audit

SEMRush’s site audit feature is another great way to improve your website’s SEO. The site audit tool scans your website for common SEO issues, such as broken links, duplicate content, and Meta tag problems. Once the scan is complete, SEMRush provides a report with recommendations on how to fix the issues that were found. Implementing these recommendations can help to improve your website’s SEO and rankings in search results page.

4.  Position Tracking

Position tracking is another essential SEO feature offered by SEMRush. This tool allows you to track your website’s rankings for specific keywords over time. Position tracking also allows you to set up alerts so that you are notified whenever your rankings drop for a particular keyword. This information can help you to quickly identify and fix any problems that may be causing your rankings to decline.

5.  Reporting and Analytics

Last but not least, SEMRush’s reporting and analytics features are top-notch. With these features, you can generate detailed reports on your website’s SEO performance, traffic levels, and more. You can also create custom reports and dashboards so that you can easily track and monitor progress over time.

Rush Analytics

Rush Analytics has everything a DIY SEO tool should have. This platform features a powerful array of tools to help you take control of your SEO efforts and make it easier than ever to reach your goals. It’s definitely our favorite SEO tool. Here’s how it helps improve your on page SEO.

Rush Analytics SEO tool interface

Rush Analytics SEO tools include:

With Rush Analytics SEO tools, you can get the most out of any website without needing any help from external agencies; it lets you assess sites quickly and cost-effectively.

Rush Analytics also allows you to access other great features such as automated reporting and analytics dashboard.

Best of all, Rush Analytics is the most user friendly and the cheapest do it yourself SEO tool that you can find in today’s paid SEO tools market. You can check our comparative table here.

Rush Analytics has free account that allows you to explore all the features during 7 days trial period.

SEO tools prices

This tool supports unloading from Google Search Console: track all valuable metrics in one place.

Highly recommended for anyone who wants to take their business online!



Mangools SEO tool is considered to be one of the best free SEO tools among SEO experts. It has many useful features for keyword research and optimization, including a range of useful data like search volumes, CPC, and competition levels. The tool can conduct keyword research quickly and accurately, but it doesn’t stop there – Mangools also provides keyword ideas based on your target keywords. The tool shows keyword difficulty and search volume  data, which helps you to choose the right organic keywords for your SEO and content marketing campaign. It also offers an intuitive user interface and a range of other useful features.

Mangools SEO tool

With all these features combined, this SEO tool gives you a comprehensive set of insights that make it easier to improve your visibility in search engine results. Ultimately, it empowers you to become an SEO master!



UberSuggest SEO tool helps website owners increase their traffic by providing insight into keywords and other seo-motivated strategies. This SEO tool conducts keyword research to help users uncover popular topics in their niche and find out new keyword ideas to improve search engine rankings.

UberSuggest SEO tool interface

It also provides competitor analysis, which allows users to compare their optimization tactics with those of competitors and stay ahead of the competition.

The main features of Ubersuggest are keyword research, backlink analysis, site audit, ranking tracking, content ideas and more. With Ubersuggest on your side, you’ll be able to easily see potential seo opportunities and stay ahead of the game.



When it comes to effective and reliable DIY SEO tools, the one that is most highly recommended by SEO experts is SE Ranking. It provides a comprehensive suite of features for website owners looking to perform their own ongoing search engine optimisation, or diy-SEO.

SERanking SEO tool interface

This free tool can be used to track keyword rankings, analyse competitor performance, audit backlinks, conduct site audits and more; all at zero cost. In addition to its powerful core features, SE Ranking enables users to customize reports with data related to their industry. With such a comprehensive set of solutions designed specifically for diy-SEOers, this free tool makes managing your website’s SEO a breeze.

Google Search Console


Don’t discount this obvious solution! For those looking to maximize their SEO performance without the help of an expert, the best free DIY SEO tool is Google’s free Search Console platform. Not only does it allow you to easily assess the SEO health of your website and track performance, but it also comes with a range of useful features such as keyword tracking, detailed analytics, trend analysis and suggestions on how to improve visibility in search rankings.

Google Search Console interface

What sets Google Search Console apart from other SEO tools is its ease of use – even if you’re not tech-savvy, navigation through the platform is simple enough for anyone to operate. Connected with Google Analytics, it provides amazing hints on how to improve your search engine rankings.

Furthermore, the custom reporting feature in Google Search Console enables users to drill down into specific data sets that can provide useful insights on website improvements and potential metrics to help boost SEO rankings.

Which to choose?

Paid SEO tools like Ahrefs, SEMrush, Mangools and other DIY SEO software give you everything you need to do keyword research, track your rankings, audit your website for technical issues, and more. However, if you are just starting out or if you don’t have the budget for paid tools, then there are some free solutions that you can use. We recommend using a free keyword tool like Google Search Console in order to find the right keywords for your website. By targeting the right keywords, you will be able to increase your traffic and get more visible for search engines. Have you tried using any of these SEO tools? Which is your favorite DIY SEO tool? Would you recommend any free keyword research tools or any free SEO tool? Let us know in comments!