How​ to research keywords for​ a niche

George Rossoshansky
SEO Expert, Team Leader, Rush Academy Speaker George Rossoshansky

Are you having trouble getting the right visitors to your website? Do you aim to boost SEO for better online visibility? Find the right niche keywords. Target less competitive keywords to drive qualified traffic and leads. Get ready​ to unlock the power​ of niche keywords and take your SEO game​ to the next level!

What are niche keywords, and why​ do they matter?

Niche keywords are detailed terms describing products or services. Keywords with lower search volume can be useful for SEO.

By targeting niche keywords, you can attract high-quality, highly targeted traffic​ to your website. Visitors searching for solutions are more likely to be interested in what you offer. They are looking for specific solutions to their problems.

Niche keywords can also help you connect with potential buyers​ at various stages​ of their journey. Target the right keywords to guide users from problem research to purchase on your website.

Focusing on niche targeted keywords, can yield a higher ROI than social media advertising. Targeted traffic is more likely to convert. You can maximize marketing efforts and grow your business.

Examples​ of niche keywords and how​ to identify them

Niche keywords can​ be found​ in various industries and markets. A business could focus on niche keywords like “eco-friendly cleaning services” or “residential cleaning services”. Target specific services like these instead of the broad term “cleaning services”.

Another example​ is​ in the gaming industry. ”Gaming” is a broad term. “Gaming mouse for FPS” and “gaming chair for back pain” are niche keywords. They target specific audiences and needs.

Start by brainstorming words related to your products to identify niche keywords. Use keyword research tools​ to analyze search volumes and competition levels. Search for niche keywords with high search volumes but low competition.

Consider your target audience’s location, interests, and pain points. “Organic dog food delivery” is for pet owners who want healthy, convenient options.

Niche keywords can also include product features​ or benefits. Travelers who fly often desire peace and quiet, so they prefer noise-canceling headphones.

Remember, the key​ is​ to find the right balance between specificity and search volume. Too narrow, and you may not attract enough traffic. Too broad, and you’ll face steep competition for the right niche keywords. Experiment with different niche keywords​ to find the sweet spot for your business.

The importance​ of understanding search intent

Understanding search intent is crucial when conducting niche keyword research. Search intent, also known as user intent, refers to the reason behind a user’s search query. By aligning your keyword choices with the user’s intent, you increase the chances of attracting the right audience and driving organic traffic to your website or content.

Niche keywords are highly specific, which reduces ambiguity and ensures that you are targeting users who are genuinely interested in your offering. For example, when someone searches for “best running shoes for flat feet”, they are looking for a specific type of shoe. By targeting this niche keyword, you can reach users who are more likely to convert, as you are providing them with the exact information they need.

Moreover, understanding search intent helps you create content that effectively meets your audience’s needs. By doing so, you can build trust and establish your brand as an authority in your niche. When you offer valuable information that aligns with the user’s intent, you are more likely to engage and retain your target audience.

Focusing on niche keywords with clear search intent also helps you rank higher in search engine results. As these keywords are less competitive, you have a better chance of achieving a good ranking position. This, in turn, leads to increased organic traffic and a higher likelihood of reaching your desired audience.

We have more detailed information about search intent in this article “A quick guide to understanding and optimizing for search intent”.

Tools and techniques for niche keyword research

Here are some tools and techniques to help you with niche keyword research:

1. Google Ads Keyword Planner

This free keyword research tool from Google is designed for advertisers, but it’s also useful for SEO. It provides keyword ideas, search volume, and competition data.

To use it effectively:

  • Start with a seed keyword related to your niche
  • Look for relevant keyword variations and long-tail keywords
  • Consider the search volume and competition for each keyword

New Google Ads interface provides user-friendly and simple keyword research capabilities.

2. Analyze Keyword Variations

When researching keywords, don’t just focus on exact match phrases. Consider variations like:

  • Plurals and singulars
  • Synonyms and related terms
  • Long-tail variations (more specific phrases)

If your main keyword phrase is “yoga mat”, variations might be “best yoga mats”, “non-slip yoga mat”, or “eco-friendly yoga mats”.

3. Explore Paid Advertising Strategies

Focus on organic search, but paid ads offer useful keyword insights.

Google Ads show your competitors’ bid keywords. This can help you identify profitable keywords relevant to your business or niche.

Combine tools and techniques to find profitable keywords for your own niche site. Remember to focus on relevance, search volume, and competition when selecting your target keywords.

Leveraging Google trends for niche keyword research

Google Trends is a great tool for niche keyword research. It lets you see search term popularity over time and regions.

By entering​ a keyword into Google Trends, you can see how search volume has changed over the past few years. This can help you identify seasonal trends​ or emerging keywords​ in your niche.


Google Trends also provides insights into regional interest. You can see which areas of the country​ or world are searching for your keywords the most. This can help you tailor your content​ or marketing efforts​ to specific locations.

Using keyword research tools for niche keyword discovery

Keyword research tools are vital for finding the right keywords for your niche. They help you generate keyword ideas, analyze search volume, and assess competition.

One popular tool is Ahrefs, which offers a “Keyword Explorer” feature. It provides keyword suggestions from a seed keyword list to help find long-tail keywords in your niche.

When using keyword research tools, start with a seed keyword or broad topic related to your niche. Then, explore the suggested keywords and look for relevant long-tail variations.

The SEO Keyword Suggestion tool by Rush Analytics is another helpful tool. You can access it at It generates keyword ideas from your seed keyword. This helps you find relevant keywords and long-tail variations in your niche.


Consider factors like search volume and competition. Keywords with lower search volume and competition are easier to rank for. This is especially true when you’re starting out.

Create a list of keywords. Prioritize potential keywords based on relevance, search volume, and competition. Focus on keywords related to your niche, with a good balance of search volume and competition.

Find keywords searched by your audience but with low competition, choosing niche keywords. This will help you build authority in your niche over time.

Use Rush Analytics’ SEO Keyword Suggestion tool to find long-tail keywords. These keywords will attract the right audience to your website.

Analyze the competition level​ of your niche keywords

Research the most relevant keywords in your niche. Assess their competitiveness. This will help you identify less competitive keywords that can boost your organic rankings.

To determine the competition level, consider these factors:

  1. Number​ of competing websites
  2. Percentage​ of sites ranking organically
  3. Average position​ of top-ranking pages
  4. Optimization level​ of the top-ranking site

Tools like Ahrefs and Mangools can help you find low-competition niche keywords. They provide useful data on keyword difficulty, search volume and more.

Mangools example

Using the Keyword Golden Ratio (KGR) is effective. It compares Google results with the keyword in the title to search volume. A KGR below 0.25 shows a low-competition keyword.

To calculate KGR, use this formula:

KGR​ = (Number​ of Google results with keyword​ in title)​ / (Monthly search volume)

For example,​ if​ a keyword has 100 results and 1,000 monthly searches:

KGR​ = 100​ / 1,000​ = 0.1

This KGR​ of 0.1 suggests​ a low-competition keyword with good potential.

Want​ to learn more about KGR? Check out this informative article: Keyword Golden Ratio: The Secret​ to Finding Keywords That Rank


Analyze competition levels. Use tools like KGR to find hidden gem keywords. These low-hanging fruits can help your site climb the organic rankings faster. So, roll​ up your sleeves and start digging for those golden keyword opportunities!

Implementing niche keywords into your content strategy

Incorporating niche keywords into your content is critical to SEO success. But it’s important to maintain readability and value. Here’s​ a step-by-step guide:

1. Identify relevant niche keywords through keyword research tools research

Example: “best organic dog food” for​ a pet niche website

2. Naturally integrate keywords into your content

Example: “When looking for organic dog food, you should consider…”

3. Use variations and related phrases​ to avoid keyword stuffing

Example: “organic dog food brands,” “natural dog food”

4. Optimize meta tags, headings, and URLs with niche keywords

Example: Title tag: “10 Best Organic Dog Food Brands for Your Furry Friend”

5. Ensure content provides value and answers user intent

Example: Include tips​ on choosing organic dog food and product reviews

6. Apply the CRAFT framework when editing AI-generated content:

  • Cut irrelevant​ or repetitive information
  • Review for readability and coherence
  • Add visuals to increase engagement
  • Fact-check information for accuracy
  • Trust-build with authoritative sources and examples

Implement niche keywords and follow the CRAFT framework. This helps your content rank well and engage your audience.

Monitoring and adapting your niche keyword strategy

Your niche keyword strategy needs continuous monitoring and adaptation to stay ahead. Here’s how:

1. Use tools like Rank Tracker​ to monitor your SEO results

2. Analyze keyword performance regularly (e.g., monthly)

3. Identify keywords not yielding expected results

4. Investigate reasons for poor performance, such as:

  • ​ ​ ​ High competition
  • ​ ​ ​ Low down search engine volume
  • ​ ​ ​ Irrelevance​ to your content

5. Adapt your strategy based​ on your findings:

  • ​ ​ ​ Target new, more relevant keywords
  • ​ ​ ​ Optimize existing content for better rankings
  • ​ ​ ​ Build high-quality links​ to boost authority

6. Monitor the impact​ of your changes for​ a few months

7. Rinse and repeat!

Don’t​ be afraid​ to experiment and try new things. Sometimes, the biggest breakthroughs come from thinking outside the box. So, keep​ an eye​ on your keywords, stay flexible, and never stop learning. With persistence and adaptability, you’ll​ be climbing the search engines’ rankings​ in​ no time!

Conclusion: unlocking the power​ of niche keywords

Niche keywords, especially long-tail variations, aren’t​ a magic bullet. Create profitable niche keyword phrases and lists by following a simple process.

The key​ is practice and continuous improvement. Refine niche keyword research to reach your target audience and drive traffic effectively.

Remember that thorough research is imperative. Refine your keyword lists based​ on factors like search volume and SEO difficulty. Then, skilfully incorporate these keywords into your content without sacrificing readability​ or value.

Master niche keyword research for a successful website. Attract the right visitors. So, keep practicing, keep learning, and watch your site soar!


  • How do you research niche ideas?

    Researching niche ideas involves identifying specific, targeted markets or topics that have potential for growth and profitability. This can be done by analyzing industry trends, researching competitors and using keyword research tools to identify untapped opportunities. The goal is to find a niche that aligns with your interests, skills, and the needs of your target audience.

  • What are niche relevant keywords?

    Niche relevant keywords are the specific, long-tail search terms that potential customers use to find information, products, or services related to your niche. These keywords are typically more focused and less competitive than broad, generic keywords, allowing you to better target your content and marketing efforts to attract the right audience.

  • How do I find micro niche keywords?

    Micro niche keywords are even more specific and targeted than regular niche keywords. To find them, you can use keyword research tools to dig deeper into your niche, looking for long-tail variations, related topics, and low-competition phrases. This can help you identify unique opportunities to create content and optimize your online presence for highly relevant, high-intent searches.