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Competitive analysis tools that are free in 2024

  • November 27, 2023
  • 3 min

Conducting a competitor analysis is essential to developing a successful marketing strategy. It helps to gain insights into your competitors’ online presence, understand  market trends, and identify gaps in your own marketing efforts. However, many businesses may not have the budget to invest in paid tools for competitive analysis. Fortunately, there are several free tools available that can help you analyze your competitors’ websites and gain valuable insights. In this article, we will discuss the best free competitor analysis tools in 2023 that you can use to conduct competitive intelligence.

1. SimilarWeb

https://www.similarweb.com/

SimilarWeb is a powerful tool that provides insights into website traffic, engagement, and conversion rates. It allows you to compare your website’s performance against your competitors and analyze their online marketing strategies. The free version provides a limited set of features, but it still offers valuable insights for your competitor analysis.

2. Ubersuggest

https://neilpatel.com/ubersuggest/

Ubersuggest is a free keyword research tool that allows you to analyze your competitors’ SEO strategies. It provides information on the top-ranking pages, backlinks, and keywords of your competitors. You can use this information to identify gaps in your own SEO strategy and create a plan to improve your rankings.

3. SpyFu

https://www.spyfu.com/

SpyFu is a powerful tool that provides information on your competitors’ organic and paid search strategies. It offers a limited free version that provides valuable insights into your competitors’ paid keywords and ad campaigns. You can use this information to identify gaps in your own digital advertising strategy and create a plan to improve your ad campaigns.

4. SEMrush

https://www.semrush.com/

SEMrush is a popular SEO tool that offers a free trial period of 7 days. It provides comprehensive insights into your competitors’ SEO and PPC strategies. It offers valuable information on your competitors’ top-performing pages, keywords, backlinks, and ad campaigns. You can use this information to improve your own marketing strategy and gain a competitive advantage.

5. MozBar

https://moz.com

MozBar is a free Chrome extension that provides insights into the on-page SEO of your competitors’ websites. It allows you to view the internal page rank and link metrics of any website, which can help you identify opportunities for link building and improve your own SEO strategy.

6. Ahrefs

https://ahrefs.com/

Ahrefs is a powerful SEO tool that offers a free trial period of 7 days. It provides comprehensive insights into your competitors’ backlink profile, organic search traffic, and top-performing pages. You can use this information to identify opportunities for link building and improve your own SEO strategy.

7. BuzzSumo

BuzzSumo is a free tool that allows you to analyze the content marketing strategies of your competitors. It provides insights into the most popular content on social media platforms, which can help you identify trending topics and create engaging content for your own social media campaigns.

8. Owletter

https://www.owletter.com/

Owletter is a free tool that allows you to track your competitors’ email marketing campaigns. It provides insights into the content and frequency of your competitors’ emails, which can help you improve your own email marketing strategy.

9. Alexa

https://www.alexa.com/

Alexa is a powerful tool that provides comprehensive insights into your competitors’ online presence. It offers a limited free version that provides information on website traffic, engagement, and demographics. You can use this information to analyze your competitors’ marketing strategies and identify gaps in your own marketing efforts.

10. Rush Analytics

Among the Rush Analytics tools, several can be used for conducting competitor analysis. Rush Analytics tools have 7 day trial period. After this period is over, you will be able to use all the tools at a very attractive and the lowest price on the market. Let’s see how these tools can help you.

  1. Google Rank Tracker: The Rank Tracker is a tool that allows users to track their website’s ranking in search engines for various keywords. Users can also track their competitors’ rankings for the same keywords to gain insight into their competitors’ SEO strategies. This tool provides valuable insights into which keywords are driving traffic to a website and how competitors are performing for those same keywords.
  2. SERP Monitor: The SERP Monitor is a tool that tracks a website’s search engine results page (SERP) rankings and helps users understand how they stack up against competitors. This tool also provides valuable insights into which keywords are driving traffic to a website and how competitors are performing for those same keywords.
  3. Keyword Grouping: The Keyword Grouping tool helps users group related keywords together, making it easier to identify patterns in search behavior and create content that aligns with those patterns. This tool can be used to identify which keywords are driving traffic to competitors’ websites and how they are being used in content marketing strategies.
  4. Keyword Suggestion Tool: The Keyword Suggestion Tool provides users with a list of related keywords based on a given search term or phrase. This tool can be used to identify keywords that competitors are using in their content marketing strategies and to identify opportunities to create content that aligns with those strategies.
  5. SEO Audit: The SEO Audit tool analyzes a website’s performance and identifies areas for improvement. This tool can be used to identify areas where competitors are outperforming a website and to develop strategies to improve website performance.

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Head of Rush Analytics Dmitriy Tsytrosh
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