8 tools to monitor everything you want to know about your competitors

Rush Analytics for SERP tracking

Functionality: Rush Analytics SERP tracking tool could become your crystal ball for search rankings. It monitors your website’s position on search engine results pages (SERPs) and tracks keywords. Put your data and monitor competitor’s rankings for the same keywords, enabling side-by-side visibility comparisons. 

This tool tracks SERP features like featured snippets, providing insights for optimization and accurate data. Detailed reports, visualizations, and automated alerts keep you informed about ranking changes. 

How to use: 

• Analyze the SERP features that your competitors are ranking for, such as featured snippets, knowledge panels, or rich results. 
• Optimize your content to capture these SERP real estate placements.
• Monitor your competitors’ overall search visibility by tracking their ranking fluctuations over time. If you notice significant ranking gains or losses for specific keywords, this could indicate changes in their SEO strategies or content efforts, allowing you to investigate and potentially capitalize on any weaknesses.

Trial period: All SEO tools on the platform are free for the first 7 days. 

Pricing: Starting from 15 USD for an Individual subscription and 239 USD for a corporate subscription.

Ahrefs for backlink analysis

Functionality: Do you want to build a backlink empire? Ahrefs is your trusty sidekick!  Ahrefs’ backlink analysis reveals who’s linking to you, the quality of those links, and how they impact your SEO. Using this tool you may discover helpful backlinks and spot any toxic ones. 

For competitor analysis, it shows your competitor’s backlinks data, which lets you identify link sources they have that you’re missing new link-building opportunities.

How to use: 

• Utilize the “Backlink Gap” feature to identify the referring domains and backlinks that your competitors have, but you don’t.

• Additionally, the “Link Intersect” tool allows you to find common backlink sources shared between you and your competitors, as well as unique backlink sources that only your competitors have acquired. This can help you discover competitors’ link-building tactics.

Trial period: Has a free plan with limitations.

Pricing: Available monthly and annual plans, and they start from 129 USD.

Rush Analytics for brand mentions

Functionality: Rush Analytics Brand Monitoring tool is like having a social butterfly for your brand. It tracks where and how often your brand is mentioned across the web. You’ll see the buzz around your brand, including sentiment and frequency on social media, forums, and news sites. Same situation with your competitors, it reveals how often they are mentioned and where, giving you insights into their visibility and reputation.

How to use:

• First, set up brand monitoring in Rush Analytics for your brand as well as your key competitors’ brands. This will allow the tool to scan the web for mentions of these brands across various online sources, such as news sites, blogs, social media platforms, and forums.
• Analyze the sentiment of the brand mentions. Rush Analytics can categorize mentions as positive, negative, or neutral, helping you gauge brand reputation.

Trial period: All SEO tools on the platform are free for the first 7 days. 

Pricing: Starting from 15 USD for an Individual subscription and 239 USD for a corporate subscription.

SimilarWeb for traffic sources comparison

Functionality: Let us show you how to drive traffic like a pro. SimilarWeb breaks down where your visitors come from—search, social, direct, and more. You can simply monitor which channels drive the most traffic. For competitor analysis, you will receive data on the percentage of traffic each source contributes, identifying key drivers of traffic and performance benchmarks against them. 

How to use: 

• Gain insights into the specific channels (e.g., direct, referral, search, social media) driving traffic to each site, as well as the relative importance of each channel.
• Explore potential partnerships, guest posting opportunities, or content distribution channels to tap into similar referral sources.
• Look into the geographic distribution of your competitor’s website traffic, as well as demographic and interest data about their audience. This information can help you understand potential market opportunities, tailor your messaging and content to specific regions or audience segments, and identify areas where your competitors may be underserved.
• Benchmark your online presence and identify areas where you may be lagging or outperforming your rivals. 

Trial period: A free trial is available for 7 days. 

Pricing: The starter version of this tool starts from 125 USD per month.

Price2Spy for price analytics

Functionality: Your savvy shopping assistant is right here 👋 Price2Spy’s price analytics tool monitors and analyzes product prices, tracking changes and comparing them with competitors. Observe price trends, detect discrepancies, and optimize your pricing strategy in a couple of clicks. 

How to use:

• Utilize monitoring features to track the prices of products and services offered by your competitors across various online and offline channels. This includes monitoring prices on e-commerce websites, mobile apps, and even physical retail stores.
• Visualize the collected pricing data. This can help you identify pricing trends, and spot price disparities.
• Use dynamic pricing analysis. By examining pricing patterns and fluctuations, you can learn about competitors’ tactics, such as promotional pricing, bundle discounts, or dynamic pricing based on demand or inventory levels.
• Apply Price2Spy’s custom reporting and dashboard features to visualize and analyze pricing data specific to your industry, product categories, or market segments.

Trial period: You can register for a free 30-day trial.

Pricing: Starts from 134.95 USD per month.

vidIQ for YouTube competitors

Functionality: We’re betting that vidIQ is going to be your YouTube secret weapon! It analyzes competitors’ channels, videos, showing you their keywords, tags, and engagement stats. You’ll get insights into what’s working for them—think trending topics, top-performing content, and audience engagement tactics. 

How to use:

• Add your competitors’ YouTube channels to your dashboard and gain insights into their channel performance metrics, such as subscriber count, view count, engagement rates, and more.
• Keep an eye on detailed analytics for individual videos, including views, likes, comments, and audience retention data.

• Use keyword research tools to monitor the keywords your competitors are targeting in their video titles, descriptions, and tags. 
• Identify potential collaborations between your competitors and other YouTube creators. 
• Gain insights into the demographics, interests, and behavior of your competitors’ audiences.

Trial period: Has a 7-day free trial plan.

Pricing: Starts from 24.50 USD per month.

Rush Analytics for tracking website changes

Functionality: Rush Analytics’ website changes tracker keeps an eagle eye on your site and competitors. It logs every tweak, update, and overhaul. With your data, you’ll see what changes were made, when, and their impact. This helps you spot trends, understand competitors’ strategies, and stay one step ahead. 

How to use: 

• Upload your competitors’ websites to Rush Analytics. This allows the tool to establish a baseline for their website’s content, structure, and design.

• This tool detects when new content pages are added, existing pages are updated, or content is removed from your competitors’ sites.
• Watch any changes to the visual design, layout, or user interface of your competitors’ websites, because it’s already tracked for you.
• Monitor modifications to the website’s information architecture, navigation menus, or URL structure.
• Identify changes to the underlying code, scripts, or technical implementations on your competitors’ sites.
• 🍒And the cherry on top: if your competitors add or remove third-party tools, widgets, or external services from their websites, Rush Analytics will detect these changes.

Trial period: All SEO tools on the platform are free for the first 7 days. 

Pricing: Starting from 15 USD for an Individual subscription and 239 USD for a corporate subscription.

MailCharts for tracking email strategies

Functionality: MailCharts is your email marketing guru! It tracks and analyzes email campaigns, showing you design, timing, and content trends. During competitor assessment, it reveals their email strategies—frequency, subject lines, and offers.

How to use: 

• Firstly, you can use MailCharts to track when your competitors are sending out email campaigns. 

• Analyze the subject lines used by your competitors. 
• Gain insights from the actual email content sent by your competitors. Such as the design, layout, branding, messaging, and promotional tactics.
• Furthermore, MailCharts can help you identify which segments or lists your competitors are targeting with specific campaigns. 
• Track email performance metrics like open rates and click-through rates for your competitors’ campaigns. While the actual numbers may not be available, you can monitor relative changes in their performance over time, potentially indicating shifts in their email marketing strategies or audience engagement.

Trial period: You can get 1000S of email samples for free.

Pricing: Packages start from 149 USD per month + 49 USD per additional user.

Tools Price Comparison 2024

Below we show the current prices for 2024 according to the instruments we’ve selected 👇